In September 2021, Macy's accused the billboard's owner Kaufman Realty of negotiating to lease the space to an online retailer before Macy's most recent lease expired that August. Macy's claimed that the lessee was almost certainly Amazon and filed for an injunction preventing Kaufman from leasing the space to a competitor. Macy's claimed that a 1963 agreement prohibited such a lease "forever" and that an Amazon billboard would be highly visible during the Macy's Thanksgiving Day Parade.
What do you call a building that can only be seen once in a hundred years?
99% Invisible.
egorfine
Is it more profitable to lease the space for banners as opposed to lease the apartments to tenants?
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dn3500
They have an odd definition of "middle".
mbStavola
I used to work one block from there. For years I got off at that station and walked past the building but had no idea it was hiding something like that. Amazing!
Trasmatta
It's a nice Saturday afternoon, and I'm literally in Midtown right now, wandering around after walking down 5th Avenue (it's shut down to cars today for "Summer Streets"). Perfect chance to walk over and take a look at this. I love city oddities like this.
EDIT: got a great view of it. Fascinating that this dilapidated structure has just been hiding in plain sight all these years.
ungreased0675
That building looks horrible, do people live there?
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Terretta
“Hidden by billboards for over 100 years, the tiny holdout building in the middle of Macy’s is back in view”
Initial word of headline necessary for comprehension
fnord77
a farm. in manhattan
sigh
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bitwize
Mamdani should expropriate the building and do something charitable with it.
https://en.wikipedia.org/wiki/Million_Dollar_Corner
In September 2021, Macy's accused the billboard's owner Kaufman Realty of negotiating to lease the space to an online retailer before Macy's most recent lease expired that August. Macy's claimed that the lessee was almost certainly Amazon and filed for an injunction preventing Kaufman from leasing the space to a competitor. Macy's claimed that a 1963 agreement prohibited such a lease "forever" and that an Amazon billboard would be highly visible during the Macy's Thanksgiving Day Parade.
The London version of this is Spiegelhalters, in the middle of the ornate facade https://en.wikipedia.org/wiki/Wickhams_(department_store)
What do you call a building that can only be seen once in a hundred years?
99% Invisible.
Is it more profitable to lease the space for banners as opposed to lease the apartments to tenants?
They have an odd definition of "middle".
I used to work one block from there. For years I got off at that station and walked past the building but had no idea it was hiding something like that. Amazing!
It's a nice Saturday afternoon, and I'm literally in Midtown right now, wandering around after walking down 5th Avenue (it's shut down to cars today for "Summer Streets"). Perfect chance to walk over and take a look at this. I love city oddities like this.
EDIT: got a great view of it. Fascinating that this dilapidated structure has just been hiding in plain sight all these years.
That building looks horrible, do people live there?
“Hidden by billboards for over 100 years, the tiny holdout building in the middle of Macy’s is back in view”
Initial word of headline necessary for comprehension
a farm. in manhattan
sigh
Mamdani should expropriate the building and do something charitable with it.